Image Prompting 101

Every business owner knows the pressure of creating visuals. Between suppliers, promotions and everything else, you also need eye-catching images for social media, websites and ads. Hiring a photographer for every idea is too expensive, and learning design software takes too much time. That is where AI image generators come in. They can create almost any image in seconds, but the key is learning how to give them the right instructions.
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🖼️ Specific details matter. A vague prompt like “a handbag” gives you a generic, lifeless result. A detailed description like “a women’s luxury tote bag made of handcrafted brown leather” gives the AI something real to work with.
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🎨 Define the style and vibe. Are you looking for minimalist tech visuals or warm, rustic bakery photos? You can ask for a photograph, a watercolor, a 3D render, or even reference famous art styles. This ensures your images feel on-brand.
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💡 Control lighting and camera angles. Words like “soft, natural morning light” or “dramatic studio lighting” completely change the mood. You can also choose a close-up, wide shot, top-down flat lay, or even specify a lens type for professional results.
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🌍 Set the scene. A product floating in a white void looks flat. Adding context makes it real. For example, instead of “a coffee cup,” try “a white ceramic coffee cup on a rustic wood table next to an open book and glasses.” The background tells a story.
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🔄 Iterate and refine. Just like with a designer, your first draft may not be perfect. Adjust lighting, mood, or details until the image feels right.
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🚫 Use negative prompts. If you want to avoid cheesy or unwanted elements, you can tell the AI what not to include, like “no text” or “no people.”
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Put it all together and you move from generic stock-style images to visuals that actually tell your brand’s story. With this process, you can create product mockups, endless social content, blog graphics and more in minutes, without huge costs. The AI becomes your new creative employee, and with the right brief, it will deliver the visuals you always imagined for your brand.

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