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OpenAI Tightens Guardrails After Cranston Deepfakes
21 Oct 2025- AI-generated Bryan Cranston videos on OpenAI’s Sora 2 led actors, agencies and SAG‑AFTRA to demand protections; OpenAI pledged stronger guardrails and opt‑in likeness controls, but gave no specifics.
21 Oct 2025
Actors, studios, agents, and SAG‑AFTRA raised concerns after AI-generated videos featuring Bryan Cranston appeared on OpenAI’s Sora 2 app — including an image that showed him taking a selfie with Michael Jackson. A joint statement from Cranston, OpenAI, SAG‑AFTRA, and several talent agencies says OpenAI has “strengthened guardrails” around its opt‑in policy for likeness and voice, and “expressed regret for these unintentional generations.” The statement was cosigned by United Talent Agency, the Association of Talent Agents, and Creative Artists Agency; OpenAI did not provide specifics about concrete product changes in the statement or to The Verge in time for publication.
OpenAI reiterated that “all artists, performers, and individuals will have the right to determine how and whether they can be simulated,” and promised to “expeditiously” review complaints about policy breaches. Cranston said he’s “grateful to OpenAI for its policy and for improving its guardrails.” SAG‑AFTRA president Sean Astin stressed performers still need legal protections against “massive misappropriation by replication technology,” pointing to the proposed NO FAKES Act. The piece notes OpenAI initially launched Sora 2 with opt‑out rules for copyright holders but reversed course after public outcry — including other troubling generations such as Nazi SpongeBob — and pledged more granular controls for characters and likenesses.
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Actors, studios, agents, and SAG‑AFTRA raised concerns after AI-generated videos featuring Bryan Cranston appeared on OpenAI’s Sora 2 app — including an image that showed him taking a selfie with Michael Jackson. A joint statement from Cranston, OpenAI, SAG‑AFTRA, and several talent agencies says OpenAI has “strengthened guardrails” around its opt‑in policy for likeness and voice, and “expressed regret for these unintentional generations.” The statement was cosigned by United Talent Agency, the Association of Talent Agents, and Creative Artists Agency; OpenAI did not provide specifics about concrete product changes in the statement or to The Verge in time for publication.
OpenAI reiterated that “all artists, performers, and individuals will have the right to determine how and whether they can be simulated,” and promised to “expeditiously” review complaints about policy breaches. Cranston said he’s “grateful to OpenAI for its policy and for improving its guardrails.” SAG‑AFTRA president Sean Astin stressed performers still need legal protections against “massive misappropriation by replication technology,” pointing to the proposed NO FAKES Act. The piece notes OpenAI initially launched Sora 2 with opt‑out rules for copyright holders but reversed course after public outcry — including other troubling generations such as Nazi SpongeBob — and pledged more granular controls for characters and likenesses.
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