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Meta, Amazon, Alibaba Push AI-Powered Smart Glasses

24 Oct 2025- Meta, Amazon and Alibaba unveiled AR/AI glasses: Meta's glitchy demo; Amazon's logistics-focused hands-free scanner/controller; Alibaba's consumer Quark glasses with Qwen LLM priced $660, betting on wearables.

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24 Oct 2025

Three major tech players pushed smart glasses into the spotlight this month. Meta rolled out AR glasses in a recent (glitchy) demo; Amazon announced hands-free, AI-powered glasses built for delivery drivers; and Alibaba unveiled consumer “Quark AI Glasses” powered by its Qwen large language model.

Amazon’s system is aimed at logistics: the glasses scan packages when drivers look at them, offer turn-by-turn walking directions (useful in complexes), capture proof of delivery without a phone, detect hazards in the user’s line of sight, and support prescription/transition lenses. They pair with a vest-mounted controller with a swappable battery and emergency button. Amazon is trialing the glasses with North American drivers and plans future upgrades like defect detection, pet detection, and low-light adjustments.

Alibaba’s Quark AI Glasses start at $660 (pre-orders opened Oct. 24; shipments in December). They integrate hands-free calling, music streaming, real-time language translation, and Alibaba’s new AI Chat Assistant, positioning the device as a consumer-facing LLM accessory.

Why it matters: companies are betting wearables will be the next major computing platform. Amazon focuses on enterprise logistics, while Alibaba and Meta target consumer use — and Amazon also revealed other AI logistics tools (Blue Jay robot arm and Eluna warehouse tool) the same day.

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