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Hollywood Lacks Strategy Against OpenAI’s Sora
11 Oct 2025- Hollywood executives unprepared as OpenAI’s Sora—topping 1M downloads—raises copyright concerns over alleged training on studio IP; music industry better organized to demand licensing.
11 Oct 2025
This piece is an excerpt from Alex Heath’s Sources newsletter reporting on reactions to OpenAI’s new Sora app. At OpenAI DevDay, Sam Altman framed Sora as a gift to creators and said many rights holders are “very excited” about the potential, likening it to “a new generation of fanfiction.” Sora quickly topped 1 million downloads, putting it squarely on Hollywood’s radar.
Heath attended Bloomberg’s Screentime in Los Angeles and describes media executives, agents, and studio heads as publicly unprepared for the risks AI poses. He heard “we care about copyright” repeatedly, but few leaders directly confronted OpenAI’s apparent use of Hollywood IP to train Sora without permission, or the app’s early outputs that made that training visible.
Onstage, Netflix co-CEO Greg Peters sidestepped questions about Sora while Paramount Skydance CEO David Ellison emphasized AI as a “new pencil.” Warner Music CEO Robert Kyncl stood out by insisting content must be licensed for training and predicting long-term benefits for music. Heath argues the music industry is better organized to push back, while much of Hollywood lacks a collective strategy.
The column warns that without coordinated action, AI firms will keep “asking for forgiveness instead of permission.” Heath portrays OpenAI’s training choices as deliberate and part of a familiar tech playbook for gaining dominance.
Source
This piece is an excerpt from Alex Heath’s Sources newsletter reporting on reactions to OpenAI’s new Sora app. At OpenAI DevDay, Sam Altman framed Sora as a gift to creators and said many rights holders are “very excited” about the potential, likening it to “a new generation of fanfiction.” Sora quickly topped 1 million downloads, putting it squarely on Hollywood’s radar.
Heath attended Bloomberg’s Screentime in Los Angeles and describes media executives, agents, and studio heads as publicly unprepared for the risks AI poses. He heard “we care about copyright” repeatedly, but few leaders directly confronted OpenAI’s apparent use of Hollywood IP to train Sora without permission, or the app’s early outputs that made that training visible.
Onstage, Netflix co-CEO Greg Peters sidestepped questions about Sora while Paramount Skydance CEO David Ellison emphasized AI as a “new pencil.” Warner Music CEO Robert Kyncl stood out by insisting content must be licensed for training and predicting long-term benefits for music. Heath argues the music industry is better organized to push back, while much of Hollywood lacks a collective strategy.
The column warns that without coordinated action, AI firms will keep “asking for forgiveness instead of permission.” Heath portrays OpenAI’s training choices as deliberate and part of a familiar tech playbook for gaining dominance.
Source
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