18 Oct 2025
Meta has started rolling out an opt‑in Facebook feature for users in the US and Canada that scans your phone’s camera roll to surface “hidden gems” and suggest edits or collages. If you opt in, Facebook will select media from your camera roll and upload those unpublished photos to Meta’s cloud on an ongoing basis to generate suggestions users can save or share.
Meta’s announcement says, “We don’t use media from your camera roll to improve AI at Meta, unless you choose to edit this media with our AI tools, or share.” The Verge pressed for details and a Meta spokesperson, Mari Melguizo, clarified that camera‑roll media uploaded to make suggestions “won’t be used to improve AI at Meta. Only if you edit the suggestions with our AI tools or publish those suggestions to Facebook, improvements to AI at Meta may be made.” The company also says the media “won’t be used for ad targeting,” but noted earlier testing left open the possibility of holding data for longer than 30 days.
The feature follows prior revelations that Meta trained models on public Facebook and Instagram posts since 2007. Facebook plans to prompt users to “allow cloud processing to get creative ideas made for you from your camera roll,” and says the feature will roll out in the coming months — though it’s unclear if the prompt will clearly warn users that edited or shared items may be used to improve Meta’s AI.
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