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EA, Stability AI to co-develop game tools
24 Oct 2025- EA partners with Stability AI to co-develop AI tools for game content creation — from PBR texture generation to 3D previsualization — augmenting artists while keeping humans central.
24 Oct 2025
EA has announced a partnership with Stability AI, the company behind Stable Diffusion, to “co-develop transformative AI models, tools, and workflows” aimed at changing how game content is created. EA frames the work as tools that make AI a “trusted ally,” helping artists and developers iterate faster, expand creative possibilities, and accelerate workflows while keeping humans “at the center of storytelling.” EA also emphasized that “AI can draft, generate, and analyze, but it can’t imagine, empathize, or dream,” distancing creative authorship from automation. One of the first projects the companies will pursue is speeding the creation of Physically Based Rendering (PBR) materials — for example, AI-driven tools that produce 2D textures that preserve exact color and lighting across environments. Stability AI says it will also explore systems that can pre-visualize full 3D environments from a series of deliberate prompts, letting artists direct content generation more quickly and precisely. The announcement arrives as EA leadership (CEO Andrew Wilson) and investors consider broader AI-led operational changes — and as other game studios, like Krafton, publicly accelerate AI strategies.
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EA has announced a partnership with Stability AI, the company behind Stable Diffusion, to “co-develop transformative AI models, tools, and workflows” aimed at changing how game content is created. EA frames the work as tools that make AI a “trusted ally,” helping artists and developers iterate faster, expand creative possibilities, and accelerate workflows while keeping humans “at the center of storytelling.” EA also emphasized that “AI can draft, generate, and analyze, but it can’t imagine, empathize, or dream,” distancing creative authorship from automation. One of the first projects the companies will pursue is speeding the creation of Physically Based Rendering (PBR) materials — for example, AI-driven tools that produce 2D textures that preserve exact color and lighting across environments. Stability AI says it will also explore systems that can pre-visualize full 3D environments from a series of deliberate prompts, letting artists direct content generation more quickly and precisely. The announcement arrives as EA leadership (CEO Andrew Wilson) and investors consider broader AI-led operational changes — and as other game studios, like Krafton, publicly accelerate AI strategies.
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