Identify your own brand voice through website analysis and create guidelines based on the style and tone.
Visit {your_website_URL} and review every page and section that you can access. Once done, create a brief identification/explanation about the business' brand voice using three adjectives and cite two specific phrases or parts that illustrate each trait.
Using that voice, create a 200-word writeup about the business’ brand values and vision. Also, add specific keywords (both long-tail and short-tail) that would improve the article’s visibility and web crawlability. Ensure that the writeup feels unmistakably on-brand.
Craft a single‐paragraph style guide for writing captions and other content in this brand voice: clearly define the tone, ideal sentence length, and preferred word choices, then include three do’s and three don’ts for anyone creating a copy.