ElevenLabs unveils Iconic Voice Marketplace

12 Nov 2025

ElevenLabs has launched the Iconic Voice Marketplace, an online marketplace that lets companies license AI‑replicated voices of famous figures for content and advertising. The startup positions the service as a “consent‑based, performer‑first approach the industry has been calling for,” acting as a middleman that formalizes licensing deals and synthesizes the voices after connecting brands with whoever owns the rights to a given voice.

The marketplace is curated and limited to “verified, iconic talent and IP owners,” ElevenLabs says, aiming to ensure notable voices are generated “with permission, transparency, and fair compensation.” Some voice models were created by direct cloning technology; others were synthetically replicated by referencing historical or archival audio — which is why the roster includes long‑dead or historical figures whose actual speech patterns most people wouldn’t know.

Michael Caine is among the few living celebrities on the list and is quoted saying ElevenLabs “gives everyone the tools to be heard.” Caine adds, “It’s not about replacing voices; it’s about amplifying them, opening doors for new storytellers everywhere.” The initial catalog includes 28 voices, ranging from Michael Caine and Liza Minnelli to historical names such as Mark Twain, Thomas Edison, and Alan Turing.

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