Adobe Debuts Project Moonlight, Firefly AI Studio

Adobe’s MAX 2025 announcements push the company toward an AI-first creative workflow. Adobe unveiled a unified plan that brings leading models for image, audio, and video under one offering and adds conversational, agentic experiences directly inside apps such as Firefly, Photoshop, and Adobe Express.

The Firefly app is evolving into a full creative AI studio: it now supports ideation through production with pro-grade tools (timeline video editor, Generate Soundtrack, Generate Speech) and multiple model choices. Adobe introduced Firefly Image Model 5 (native 4MP output with improved lighting, textures, anatomical fidelity) plus new editing controls like Prompt to Edit and Layered Editing. Adobe says Firefly models are trained only on content Adobe has rights to use, not on user data.

Adobe is embedding agentic assistants—active teammates that can automate repetitive tasks, coordinate workflows, and operate in context—rather than shipping standalone agents. It previewed Project Moonlight, a personal orchestration assistant that links workflows across apps. Strategic partnerships with Google Cloud (Gemini, Veo, Imagen) and YouTube (Premiere Mobile + Shorts templates) aim to let enterprises customize models and streamline content-to-publish workflows. Adobe also offered unlimited image/video generation in Firefly through Dec. 1 to jumpstart adoption.